Blog

In 2025, succeeding in e-commerce is much harder. Having a good product, a nice-looking store, and some ad spend is no longer enough. Today, competing in e-commerce demands excellence at every stage of the customer funnel and a complete understanding of the digital ecosystem surrounding your brand.

In a world where brands fight every day to capture users' attention, CRM tools have evolved from simple campaign managers into true product engines. And among all the platforms available, Braze has earned a special place. Not because it’s the cheapest or the easiest to implement, but because—when used properly—it can completely transform the way a company communicates with its users.

As the CRM landscape continues to expand, Klaviyo has emerged as a clear favorite among online retailers. Its strength lies in a powerful yet intuitive platform, purpose-built to meet the unique needs of E-commerce businesses.

From hyper-personalized campaigns to data-driven efficiency, artificial intelligence is reshaping the way brands grow and connect with customers. Explore the 10 key trends set to boost growth and elevate the customer experience.

In today’s society, customers interact with businesses across a wide range of channels—social media, websites, mobile apps, and physical stores—leaving behind a vast trail of data. This information can offer companies valuable insights into customer preferences, behaviors, and how they engage with the brand. However, managing and making sense of this fragmented data across multiple systems and platforms can quickly become overwhelming.

Pardot and HubSpot—two classic players in the world of marketing automation. While both platforms are powerful, they represent very different philosophies and business models. So, which one truly stands out? In this article, we offer an objective comparison to help you understand the strengths and trade-offs of each system.